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CASE STUDIES

Case Studies

Client Accounts Engaged
0 %
Revenue Protected
0 M
New Revenue Generated
0 M

Case Study: NIH Research Helps Client Reclaim Over $400k Through Win/Loss & Customer Sat Campaigns

Adhering to Account Based Marketing is a recurring theme noted by experts advising companies on best practices. Read how we helped our client reclaim over $400k in potential lost revenue through our Customer Satisfaction Campaigns.

Challenge

We were retained by a multinational healthcare consulting company seeking to gain better insights from their existing clients, newly onboarded customers and recent prospects who chose not to retain their services. The company sought to identify customer support areas needing improvement, introduce other products and evaluate if their ongoing services were meeting client expectations

“Our partnership with NIH Research for Customer Satisfaction has proven to be crucial in helping us strengthen and maintain real relationships with our clients. The extensive feedback gathered by NIHR allows us to gain a deeper understanding of our clients’ needs ahead of any problems, which considerably protects our revenues and opportunities for continued growth.”
– CEO, Multinational Healthcare Consulting Company

Strategy

The NIHR team developed and executed a telephone-centric engagement plan involving customized surveys, highly engaging talk tracks, and protocols for gathering the sought-after data. NIHR implemented the work rapidly, conducting Win/Loss Studies along with traditional Customer Satisfaction Surveys for pre- and post-implementation purposes as well as gauging long-term customer satisfaction.
NIHR engaged with 100% of the client’s major business accounts. Insights were organized, documented in great detail, and compiled into a comprehensive, user-friendly report that enabled the client to precisely identify areas of varying customer satisfaction. NIHR worked diligently with the client to establish a repeat call-back schedule based on the feedback reported by each of the engaged client accounts

“Acting as a third party on behalf of our client to interact with their customer base yields a level of detail and substance that is eye-opening. The dynamic of an arm’s length communication allows their customer to speak in a more candid manner that preserves existing relationships while allowing a space for improvement and growth. There is measurable value with this model.” Robin Day, Managing Partner, NIH Research & Consulting (NIHR)

Results

As the result of NIHR’s campaign, the client identified and rectified specific customer service issues across accounts representing more than $3,000,000 of revenue. NIHR helped shift the company from a reactive stance to a proactive approach that served its clients and demonstrated clear commitment to not only meeting but exceeding expectations.

NIHR also created opportunities to introduce the full range of the company’s service offerings. As a result, the company retained existing business accounts, deepened its relationship with them while also expanding the scope of work and generating more than $1,25,0000 in additional revenue.

The NIHR Customer Satisfaction Campaign delivered an exponential return on investment, yielding vital information that the client is using to retain and strengthen ties with current customers, continually improve its services, and generate new revenue through opportunities to upsell and cross-sell their customers.

Client Accounts Engaged
0 %
Revenue Protected
0 M
New Revenue Generated
0 M

Case Study: NIH Research Expands Scope of Work by 1,800% after Exceeding Client Expectations

Challenge

A global science and health analytics company initially retained NIH Research & Consulting (NIHR) to bolster lead generation efforts for its clinical solutions. The company wanted to identify key decision makers across both academic and non-academic health care institutions to help increase its market presence in areas it had not been able to penetrate previously. Although the company had internal resources available to undertake this campaign, it chose NIHR for its known experience and effectiveness in the areas of market research and lead generation in the healthcare and healthcare information systems industries.

Strategy

NIHR immediately launched a 500-hour campaign focused on both telephone-centric engagement and augmentation of the client’s existing marketing efforts. Utilizing its unmatched expertise and reputation in the healthcare field, the NIHR team quickly identified and established relationships with senior decision makers across the set of targeted institutions and delivered over 300 completed and rated leads to the company. Throughout the project, NIHR rapidly communicated its findings and generated leads for the client’s internal teams, enabling them to leverage this new information in real time.

“NIH Research is one of the few lead generation companies who know how to speak the language of C-level executives in the healthcare field. In addition, their ability to quickly get up-to-speed and manage multiple projects simultaneously has been tremendously helpful to us over the years.” – Vice President, Global Science & Health Analytics Company

Results

At the end of the initial campaign, NIHR delivered a combined 12% of A- & B-rated leads, 27% of C-rated leads, which was much higher than what the client had been able to achieve previously. Impressed with the high caliber of service, speed, and effectiveness of the NIHR team, the client has not only extended the campaign multiple times, but also expanded its scope of work into six additional projects. As a result, NIHR’s initial engagement with the client grew by nearly 1,800%.
Today, NIHR continues to work with the client on multiple concurrent projects, including processing and delivering an almost 40% A-rated lead ratio from the incoming inquiries on the client’s website, conducting additional lead generation and market research campaigns, and supporting the client’s ongoing events and marketing initiatives.
Client Accounts Engaged
0 %
Revenue Protected
0 M
New Revenue Generated
0 M

Case Study: NIH Research Generates More Than $23M in Revenue for Key Client

Challenge

M*Modal, a leading provider of speech recognition and clinical documentation solutions retained NIH Research & Consulting (NIHR) to address its branding and lead generation needs. The company retained NIHR’s services to generate fresh leads, enhance brand recognition and educate prospects about the company’s new and existing product offerings.

Strategy

The NIHR team quickly developed and implemented an initial 500-hour Proof of Concept engagement that included comprehensive tele-prospecting and high-level field support. NIHR worked with M*Modal to develop strategic talking points, focus on value propositions and establish a process of seamlessly communicating their findings to the company’s management and account executive teams.

In addition, NIHR engaged directly with each of M*Modal’s account executives to identify and help fill the gaps in the geographic areas where their presence needed to be bolstered.

Working as an extension of the client’s team, NIHR utilized Salesforce CRM integration, weekly meetings and detailed reports providing complete visibility for their comprehensive lead generation efforts. This enabled M*Modal to immediately act upon the latest information and advance their pipeline.

“NIH Research has consistently delivered extraordinary results and value for our business. Their staff is exceptionally knowledgeable of the Healthcare Market, and their lead generation capabilities are easily the best in the industry, bar none.” Ray Ibarguen, Executive Vice President, Sales & Marketing, M*Modal

Results

NIHR’s extensive lead generation campaign proved to be so effective that M*Modal extended their engagement multiple times leading to a productive six-year partnership. Over the course of the entire engagement, NIHR engaged 100% of M*Modal’s prospect base, generated more than $23 million in unique new business revenue, and delivered a staggering 1,178% return on the company’s investment.
Specifically, as a result of the initial campaign, NIHR was able to identify and target audiences of interest, interact with gatekeepers and the C-Suite, and produce qualified leads. Ultimately, NIHR uncovered new business opportunities for M*Modal through the implementation of targeted branding and relationship building efforts.

Case Studies

Client Accounts Engaged
0 %
Revenue Protected
0 M
New Revenue Generated
0 M

Case Study: NIH Research Helps Client Reclaim Over $400k Through Win/Loss & Customer Sat Campaigns

Adhering to Account Based Marketing is a recurring theme noted by experts advising companies on best practices. Read how we helped our client reclaim over $400k in potential lost revenue through our Customer Satisfaction Campaigns.

Challenge

We were retained by a multinational healthcare consulting company seeking to gain better insights from their existing clients, newly onboarded customers and recent prospects who chose not to retain their services. The company sought to identify customer support areas needing improvement, introduce other products and evaluate if their ongoing services were meeting client expectations

“Our partnership with NIH Research for Customer Satisfaction has proven to be crucial in helping us strengthen and maintain real relationships with our clients. The extensive feedback gathered by NIHR allows us to gain a deeper understanding of our clients’ needs ahead of any problems, which considerably protects our revenues and opportunities for continued growth.”
– CEO, Multinational Healthcare Consulting Company

Strategy

The NIHR team developed and executed a telephone-centric engagement plan involving customized surveys, highly engaging talk tracks, and protocols for gathering the sought-after data. NIHR implemented the work rapidly, conducting Win/Loss Studies along with traditional Customer Satisfaction Surveys for pre- and post-implementation purposes as well as gauging long-term customer satisfaction.
NIHR engaged with 100% of the client’s major business accounts. Insights were organized, documented in great detail, and compiled into a comprehensive, user-friendly report that enabled the client to precisely identify areas of varying customer satisfaction. NIHR worked diligently with the client to establish a repeat call-back schedule based on the feedback reported by each of the engaged client accounts

“Acting as a third party on behalf of our client to interact with their customer base yields a level of detail and substance that is eye-opening. The dynamic of an arm’s length communication allows their customer to speak in a more candid manner that preserves existing relationships while allowing a space for improvement and growth. There is measurable value with this model.” Robin Day, Managing Partner, NIH Research & Consulting (NIHR)

Results

As the result of NIHR’s campaign, the client identified and rectified specific customer service issues across accounts representing more than $3,000,000 of revenue. NIHR helped shift the company from a reactive stance to a proactive approach that served its clients and demonstrated clear commitment to not only meeting but exceeding expectations.

NIHR also created opportunities to introduce the full range of the company’s service offerings. As a result, the company retained existing business accounts, deepened its relationship with them while also expanding the scope of work and generating more than $1,25,0000 in additional revenue.

The NIHR Customer Satisfaction Campaign delivered an exponential return on investment, yielding vital information that the client is using to retain and strengthen ties with current customers, continually improve its services, and generate new revenue through opportunities to upsell and cross-sell their customers.

Client Accounts Engaged
0 %
Revenue Protected
0 M
New Revenue Generated
0 M

Case Study: NIH Research Delivers Exponential Return on Client Investment Challenge

NIH Research & Consulting (NIHR) was retained by a multinational healthcare consulting company seeking to gain better insights from their existing clients, newly onboarded customers and recent prospects who chose not to retain their services. The company sought to identify customer support areas needing improvement, introduce other products and evaluate if their ongoing services were meeting client expectations.

Strategy

The NIHR team developed and executed a telephone-centric engagement plan involving customized surveys, highly engaging talk tracks, and protocols for gathering the sought-after data. NIHR implemented the work rapidly, conducting Win/Loss Studies along with traditional Customer Satisfaction Surveys for pre- and post-implementation purposes as well as gauging long-term customer satisfaction.
NIHR engaged with 100% of the client’s major business accounts. Insights were organized, documented in great detail, and compiled into a comprehensive, user-friendly report that enabled the client to precisely identify areas of varying customer satisfaction. NIHR worked diligently with the client to establish a repeat call-back schedule based on the feedback reported by each of the engaged client accounts.

“Our partnership with NIH Research for Customer Satisfaction has proven to be crucial in helping us strengthen and maintain real relationships with our clients. The extensive feedback gathered by NIHR allows us to gain a deeper understanding of our clients’ needs ahead of any problems, which considerably protects our revenues and opportunities for continued growth.”
– CEO, Multinational Healthcare Consulting Company

Results

As the result of NIHR’s campaign, the client identified and rectified specific customer service issues across accounts representing more than $3,000,000 of revenue. NIHR helped shift the company from a reactive stance to a proactive approach that served its clients and demonstrated clear commitment to not only meeting but exceeding expectations.

“Acting as a third party on behalf of our client to interact with their customer base yields a level of detail and substance that is eye-opening. The dynamic of an arm’s length communication allows their customer to speak in a more candid manner that preserves existing relationships while allowing a space for improvement and growth. There is measurable value with this model.”
– Robin Day, CEO, NIH Research & Consulting

NIHR also created opportunities to introduce the full range of the company’s service offerings. As a result, the company retained existing business accounts, deepened its relationship with them while also expanding the scope of work and generating more than $1,250,000 in additional revenue.

The NIHR Customer Satisfaction Campaign delivered an exponential return on investment, yielding vital information that the client is using to retain and strengthen ties with current customers, continually improve its services, and generate new revenue through opportunities to upsell and cross-sell their customers.

Client Accounts Engaged
0 %
Revenue Protected
0 M
New Revenue Generated
0 M

Case Study: NIH Research Expands Scope of Work by 1,800% after Exceeding Client Expectations

Challenge

A global science and health analytics company initially retained NIH Research & Consulting (NIHR) to bolster lead generation efforts for its clinical solutions. The company wanted to identify key decision makers across both academic and non-academic health care institutions to help increase its market presence in areas it had not been able to penetrate previously. Although the company had internal resources available to undertake this campaign, it chose NIHR for its known experience and effectiveness in the areas of market research and lead generation in the healthcare and healthcare information systems industries.

Strategy

NIHR immediately launched a 500-hour campaign focused on both telephone-centric engagement and augmentation of the client’s existing marketing efforts. Utilizing its unmatched expertise and reputation in the healthcare field, the NIHR team quickly identified and established relationships with senior decision makers across the set of targeted institutions and delivered over 300 completed and rated leads to the company. Throughout the project, NIHR rapidly communicated its findings and generated leads for the client’s internal teams, enabling them to leverage this new information in real time.

“NIH Research is one of the few lead generation companies who know how to speak the language of C-level executives in the healthcare field. In addition, their ability to quickly get up-to-speed and manage multiple projects simultaneously has been tremendously helpful to us over the years.” – Vice President, Global Science & Health Analytics Company

Results

At the end of the initial campaign, NIHR delivered a combined 12% of A- & B-rated leads, 27% of C-rated leads, which was much higher than what the client had been able to achieve previously. Impressed with the high caliber of service, speed, and effectiveness of the NIHR team, the client has not only extended the campaign multiple times, but also expanded its scope of work into six additional projects. As a result, NIHR’s initial engagement with the client grew by nearly 1,800%.
Today, NIHR continues to work with the client on multiple concurrent projects, including processing and delivering an almost 40% A-rated lead ratio from the incoming inquiries on the client’s website, conducting additional lead generation and market research campaigns, and supporting the client’s ongoing events and marketing initiatives.
Client Accounts Engaged
0 %
Revenue Protected
0 M
New Revenue Generated
0 M

Case Study: NIH Research Generates More Than $23M in Revenue for Key Client

Challenge

M*Modal, a leading provider of speech recognition and clinical documentation solutions retained NIH Research & Consulting (NIHR) to address its branding and lead generation needs. The company retained NIHR’s services to generate fresh leads, enhance brand recognition and educate prospects about the company’s new and existing product offerings.

Strategy

The NIHR team quickly developed and implemented an initial 500-hour Proof of Concept engagement that included comprehensive tele-prospecting and high-level field support. NIHR worked with M*Modal to develop strategic talking points, focus on value propositions and establish a process of seamlessly communicating their findings to the company’s management and account executive teams.

In addition, NIHR engaged directly with each of M*Modal’s account executives to identify and help fill the gaps in the geographic areas where their presence needed to be bolstered.

Working as an extension of the client’s team, NIHR utilized Salesforce CRM integration, weekly meetings and detailed reports providing complete visibility for their comprehensive lead generation efforts. This enabled M*Modal to immediately act upon the latest information and advance their pipeline.

“NIH Research has consistently delivered extraordinary results and value for our business. Their staff is exceptionally knowledgeable of the Healthcare Market, and their lead generation capabilities are easily the best in the industry, bar none.” Ray Ibarguen, Executive Vice President, Sales & Marketing, M*Modal

Results

NIHR’s extensive lead generation campaign proved to be so effective that M*Modal extended their engagement multiple times leading to a productive six-year partnership. Over the course of the entire engagement, NIHR engaged 100% of M*Modal’s prospect base, generated more than $23 million in unique new business revenue, and delivered a staggering 1,178% return on the company’s investment.
Specifically, as a result of the initial campaign, NIHR was able to identify and target audiences of interest, interact with gatekeepers and the C-Suite, and produce qualified leads. Ultimately, NIHR uncovered new business opportunities for M*Modal through the implementation of targeted branding and relationship building efforts.
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